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What is the gap between China advertising and international advertising?

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The most impressive thing about advertising creativity is the originality of the work. Excellent advertising creativity is an international language, which can communicate with the audience in the first time and produce * * *. There are many places worthy of our study and reference in foreign excellent advertisements, and western advertisements are more famous for their humorous, exaggerated, concise and implicit creative styles. However, our advertising techniques are traditional, wordy, complex, too convergent, lacking originality and shocking power. The combination of commercialization and artistry of advertisements is not good enough, and many advertisements give people the feeling of deja vu. The advertising slogan "Gifts only give brains X gold" is a household name, and its ridicule can be seen everywhere. Although its word-of-mouth is not satisfactory, it is such an advertisement that has become the object of imitation by various advertisements, and advertisements that hang "gifts" on their lips can be seen everywhere. Although the advertising effect is far more important than the form, many advertising films in China look pleasing to the eye, which does not necessarily mean that consumers will pay for products. Because advertising is for marketing, not just for appreciation, but creative advertising can make the audience accept it psychologically, and then identify with the product.