What is the core pain point of the B&B market now?

Title: Analysis of the current development of the B&B industry, the urgent need to strengthen effective supervision and rectification of chaos

B&B "atypical" identity, should strengthen the regulatory system

With the rise of "tourism fever", B&B has gradually entered the public eye. Especially from 2017, "Dear Inn" and "Youth Hostel" and other star management B&B variety shows, so that the B&B quickly "red".

The other side of the coin, unlicensed operation, safety hazards, environmental pollution and a series of chaotic phenomena will also push the B&B to the wind of public opinion. At present, the B&B all kinds of chaos should be attributed to its "atypical" identity: both different from the traditional leasing is also different from the commercial operation, usually no relevant institutions to regulate it, once the problem that will face greater risks, should be established to adapt to the development of B&B norms system.

"Atypical business" explosive growth

The B&B is a non-standardized lodging business, which is a small lodging facility that is renovated and decorated by the operator using unused or leased houses. Because of its relatively low price, but also can provide tourists with the local original nature, cultural flavor, is very popular tourist "backpackers" welcome.

As a kind of **** enjoy the economy, the existence of B&B is reasonable, in recent years the development is also very fast. B&B can not only solve the situation of hotels in scenic spots, but also help revitalize idle assets, meet multi-level market demand, expand the employment of scattered laborers, and increase income. Especially from 2011, Tujia, Toutiao, Audemars Piguet and other B&B industry Internet platforms have been online, boosting the explosive growth of the B&B industry.

According to statistics from the China B&B Industry Market Outlook Forecast and Investment Strategy Planning Analysis Report released by the Foresight Industry Research Institute, the total number of B&B inns in China increased dramatically in 2017, reaching about 200,000, a year-on-year increase of more than 300 percent. China's B&B transaction market is mainly through online channels, and in 2017, China's online B&B booking transaction scale exceeded 10 billion yuan, reaching about 12.6 billion yuan. China's online B&B booking transaction scale is expected to be nearly 20 billion yuan in 2018.

2014-2018 China's online B&B booking transaction size statistics and forecast

Data source: Prospect Industry Research Institute

B&B is an "atypical business" means that it is different from the traditional leasing, and does not belong to the hotel accommodation industry, in between the two.

B&B is an "atypical business" in the sense that it is different from traditional leasing and does not belong to the hotel accommodation industry, and lies in the "gray zone" between the two. Especially opened in the neighborhood of the B&B, its water, electricity, gas, cable TV and other costs are also paid in accordance with the price mechanism for residents.

The B&B boom has also benefited from online pushers. Some people with a keen sense of business, the use of media means the B&B industry speculation, and then the hands of the integration of housing 'packaging' after taking the opportunity to sublet to people seeking business opportunities, as a second landlord, and in some cases, the direct development of 'B&B real estate'.

B&B chaos gradually exposed

Experienced a "barbaric growth period", B&B chaos gradually exposed. B&B chaos stems from its 'gray' identity. Generally speaking, the B&B is often the use of rental or free unused houses transformed into residential land, while the hotel, hotel land nature is commercial service land. Converting residential to commercial has to pass through relevant departments such as planning and real estate management, with complicated procedures and more restrictions. Individual B&B want to change the nature of housing land is almost impossible, and to obtain the relevant licenses, land transfer is the first barrier, this alone will limit the legitimate identity of the B&B. Outside of the regulation, but also contribute to the occurrence of some illegal behavior.

The rapid prosperity of the B&B crowded out small hotels, hotels, and its operators and even fueled by the police, reporting and other means to encourage the owners of the community to collectively defend their rights, exacerbating the owners of the B&B bosses antagonistic mood.

B&B houses and land do not comply with regulations, making it difficult to set up fire escapes and environmental protection facilities, and even more difficult to pass fire and environmental assessments. As a result, B&Bs are left with a lot of hidden dangers in terms of firefighting, environmental protection and safety.

In addition, since more than 90% of the consumption of B&Bs is done online, problems such as false listings and privacy leakage occur frequently. Some "B&Bs" attract consumers to pay money online with advertisements of low prices and elegant environments. But once consumers move in, they find that they are far from the advertisements, and there is even a "pinhole door" incident.

B&B regulatory policy needs to be established

Most B&Bs on the market are in a long-term gray area, with no business licenses, fire permits, special industry permits, health permits and other necessary permits for the lodging industry, as well as no corresponding regulatory departments for management. As a result, there are serious hidden dangers and loopholes in the fire, security and other aspects of the B&B. Suggestions should be introduced as soon as possible at the national level, the legal definition of the B&B.

At present, there is no clear definition of the identity of the B&B. According to the relevant provisions, although the private "day room" is strictly prohibited, but for short-term rental is not strictly limited. Some of the B&B drilled the short-term rental of the loophole, the relevant departments can not effectively regulate it. And some operators want to obtain a legal license, but also because it involves living in the business, it is difficult to apply to the hotel, hotel industry, "special business license." Wang Tianxing suggested that, according to the characteristics of the B&B, the relevant agencies can be individually tailored for a set of norms, will be included in the "quasi-commercial business" scope, that is, atypical business operations, not only to foster its orderly development, but also to avoid some of the thorny issues.