What are the channels of network promotion

A, online advertising

1, search channels: Baidu, for example, other analogies. Baidu Pinnacle, Baidu Huabiao, Baidu Zhixin, Baidu Aladdin, Baidu Keywords, Baidu Net Alliance, Baidu DSP, Baidu Window and so on.

Note: the volume is very large, the keyword bidding operation is very difficult, if there is a professional team, the effect is very good.

2, alliance advertising: Baidu network alliance, Sogou network alliance, 360 network alliance, Google network alliance, etc.

Note: the volume is large, the network alliance is cheap, the effect is general, the three elements: material, directional, bid

3, navigation advertising: hao123, 360 navigation, Sogou navigation, 2345 navigation, UC navigation, etc.

Note: the volume is large, navigation, the effect is okay, but the good position is relatively good. The effect is okay, but the good position is more expensive.

4, super advertising platform: wide point of view, Sina Fuyi, today's headlines, strangers, NetEase have Road, etc.

Note: the volume is large, especially wide point of view, the effect is medium, the same three elements

5, T-type display ads: Tencent, Sina, NetEase, Phoenix, etc.

Note: the volume is large, the price is expensive, and the effect depends on the specific circumstances.

Second, the media advertising

1, television advertising: CCTV, satellite television, can be hard copy, interviews, exclusive sponsorship, or public service implantation

Note: Depending on the type of different, there is a certain . Brand endorsement and reputation shaping effect, the more expensive the price, the greater the flow; cheap is often to do content endorsement. Effect or heaven, or underground.

2, newspaper ads: People's Daily, Southern Weekend, Southern Metropolis Daily

Note: can cover the mainstream population, there is a certain degree of branding

3, magazine ads: automotive, financial and tourism magazines

Note: the same as the newspaper ads

4, radio ads: City FM/Music FM

< strong> Third, outdoor advertising

1, Focus Advertising: Focus Media, Bus Online

Note: Focus Media exposure is very strong, burning money must be used

2, subway advertising: brand train, brand name direct number, all kinds of display

Note: exposure is strong, some places in the subway LCD screen, display

3, bus advertising: bus advertising, bus stops

Note: exposure is good

4, the other: train stations, airports, movie theaters, highway signs, plazas, LCD screens, etc.

Note: have a strong degree of exposure, and have a very good effect of niche, such as airports are the only choice to cover the high-end crowd.

Fourth, social advertising

1, WeChat: public large, circle of friends, WeChat in-depth cooperation

Note: the recent WeChat payment will appear after the ads of the loan treasure, I believe that following the circle of friends, WeChat's other functions will also be trying to advertise the cooperation

2, microblogging: microblogging large, fan pass, topic rankings

2, microblogging: microblogging, fan pass

Note: Creativity is important

3, community: all kinds of community organizations

Note: Water is deep

V. APP advertising

1, the application market: 360, Baidu, Xiaomi, Huawei, application treasure, VIVO, OPPO, Jinli, Lenovo, Samsung, etc.

Note: An important channel to promote the APP

2, alliance advertising: points wall, rebate alliance, mobile advertising platforms, such as: adwords, there is a rice, more than alliance, Yima, love to earn, etc.

Note: ASO essential, not accurate, the effect is not good

3, pre-installed: cell phone manufacturers, distribution manufacturers, chip manufacturers, etc.

3, pre-installation: cell phone manufacturers, distribution manufacturers, chip manufacturers, etc.

Note: the volume is large, the water is very deep

4, Super APP: drop, uber, the United States, WIFI universal, the United States, the lock screen

Note: the majority of the lock screen class, the effect is general

six, BD Alliance

1, Association Alliance: all kinds of associations

Note: it is best to get on the official relationship

Note: it is better to get on the official relationship

2, campus alliance: student unions, all kinds of associations

Note: the ground push must be used

3, the same industry alliance

4, heterogeneous alliance

5, the media alliance

6, the community alliance