What is the difference between the sports market as one of the professional markets and other types of professional markets?

As one of the professional markets, sports market is different from other types of professional markets: sports marketing strategy, sports marketing environment, market positioning and entry, market competition strategy and distribution channels.

Sports market is a special industrial market, and it is the exchange market of sports tangible products and sports service products. Sports market includes fixed market, such as sports facilities and sporting goods market; Mobile market, such as sports services, sports tourism and sports advertisements provided by various fitness clubs. Sports marketing is a marketing activity and a marketing means to promote one's own products and brands with sports activities as the carrier. Mainly includes the following aspects:

1, sports marketing strategy: strategy refers to the overall and far-reaching planning of things. Sports marketing strategy refers to the overall design and planning of the marketing development of enterprises in a certain period of time under the guidance of modern marketing concepts in order to achieve their economic goals. In the increasingly fierce market competition, in order to effectively carry out business activities and achieve its business objectives, sports business units must understand and follow the concept and strategic characteristics of marketing. According to the demand of the target market, comprehensively analyze and consider various environmental factors of marketing, and choose effective market background strategies.

2. Sports marketing environment: The environmental factors of enterprise competition mainly refer to the various pressure factors that enterprises bear except the social and cultural environment. For example, as Professor Michael Porter, a famous management scientist at Harvard University, said in Introduction to Competition, an enterprise usually has competitive pressure from five aspects, namely, pressure from competitors in the same industry, pressure from potential competitors in the same industry, and pressure from suppliers' own development.

3. Market positioning and entry: Market positioning refers to the establishment and development of differentiated competitive advantages by sports business units according to market competition and their own resource conditions, so that their products can form a unique image among consumers that is different and superior to competing products. This unique image can be tangible or intangible. After analyzing the market environment, enterprises should highlight their own market advantages and establish market positioning.

That is, enterprises need to know what the best sports products consumers expect in a certain market are. Market entry strategy is a decision on how to make reliable measures and guarantees in terms of production capacity and sales capacity when sports business units occupy the target market at the right time to ensure the smooth entry of sports products into the market. Its content mainly includes two aspects: production capacity formation decision and sales capacity formation decision.

4. Market competition strategy: The law of market development is survival of the fittest, and its notable feature is competition. Competition can promote economic development and improve the economic benefits of enterprises. Enterprises should establish a clear concept of competition, flexibly use price and non-price competition means, and adopt the principles and methods of "no one has me, no one has me, no one is good, no one is new, no one is cheap, and no one is cheap" to formulate their own competitive strategy. Only by understanding the competitive environment and situation can they be handy.

5. Distribution channels: In real social and economic activities, most producers do not directly sell their products to end users, but transfer them to end consumers through distribution channels. At present, the most successful enterprises are not narrowly solving the price conflict between online and offline, but cultivating customers harmoniously through multiple channels. There are three levels of channels: promotion, transaction and service. Only by exerting different functions can channel conflicts be changed from subtraction to addition and from addition to multiplication.