Thesis on Enhancing Online Media Literacy of College Students

An Introduction to Enhancing College Students' Network Media Literacy Essay

1. The Influence of New Media on College Student Groups

Through the new media, college students can obtain domestic and foreign news and information, learn about the world's political and economic situation, and pay attention to the guidelines and policies of the new situation, which shorten the distance between individuals and the world. New media for the transmission of information and comments on the perspective of multiple. On a positive level, it is conducive to the cultivation of students' sense of democracy and freedom, and the synchronization of their thoughts with the advanced culture; however, college students are still psychologically unstable and immature, and lack of independent thinking, and the youth group has a high spirit of fighting and at the same time is relatively exuberant, and their thoughts are easily assimilated into various ideologies, and they go along with the flow. Without timely guidance, college students will fall into confusion and misunderstanding. Network media information dissemination of openness and invisibility, impact on the ideological position of college students, weakening the traditional cultural awareness of college students and civilized moral consciousness.

2. Cognition of network media literacy

The so-called network media literacy refers to the rational use and correct utilization of the Internet by Internet users under the premise of understanding the Internet, so that the Internet media serve the overall development of individuals. This ability includes the cognitive ability of the Internet, the ability to collect and organize information on the Internet, the ability to self-control of the Internet contact behavior and should have the basis of network morality and network security awareness. The Internet media literacy of college students refers to the ability of college students to use the Internet information reasonably, healthily, effectively and innovatively for their own development under the premise of basic knowledge of the Internet. Generally speaking, college students' network media literacy mainly includes six levels, which are network media awareness literacy, network media discrimination literacy, network media legal and moral literacy, network security awareness literacy, network behavior self-restraint literacy and network innovation development literacy.

3. The current situation and composition of college students' online media literacy

At present, the media literacy education of college students in China is not obtained by guiding students through scientific media theories and systematic training, but rather by relying on empiricism, that is, forming the so-called media literacy through one's own intuition on the basis of daily experience of media exposure. Literacy. Such media literacy is spontaneous and low-level. This kind of unscientific media literacy can't help college students to make a rational and scientific evaluation of the content and form of media communication information, which makes the information that they spend a lot of energy to obtain can't serve them effectively.

3.1 Low theoretical literacy of network media

College students do not have systematic training in media literacy, participate in less media practice, and do not understand how information is generated, how to select information, how information can be effectively disseminated, and what the intention of information dissemination is. College students use the network media very frequently, but due to the lack of awareness of the characteristics of media communication information and communication methodology, the lack of basic media theory knowledge, resulting in a weaker immunity to negative information on the network, information acceptance effect is poor.

3.2 The level of media morality needs to be improved

The level of media morality mainly refers to whether college students can consciously abide by the national policies and regulations on intellectual property rights, press and publication, and network management, and whether they can consciously abide by the code of ethics of the media when they are using online media. The new media, because of its unique communication methods and characteristics, make it unconsciously have the function of detailed supervision . All people's words and deeds are infinitely magnified, suffering from the society's all-round attention and harsh scrutiny. The invisibility and unprecedented freedom of network media make some netizens indulging their online behavior, spreading false information, violating other people's privacy, and even triggering cybercrime. There are a lot of online language violence, uploading other people's private information, logging into illegal websites by installing jailbreak software, and other behaviors that are contrary to media ethics in the college student population.

3.3 Weak self-management ability in the face of new media

At present, college students are very confused in the use of the Internet, and most of them use the Internet for the main purpose of online games, watching movies, chatting aimlessly, and entertainment. There are very few students who really use the Internet to access data and exchange effective information. Some college students have weak self-control over the network, indulging in online games, delaying normal professional learning; some students can not correctly view the virtual world of love on the network; some students have no ability to resist and discriminate against illegal websites, the network dissemination of undesirable information and so on.

3.4 The ability to use new media information needs to be strengthened

The information that college students get through the Internet is mainly focused on entertainment information and current political news, and the acquisition of information on professional skills and employment information is still relatively mechanical and at a lower level. Most of the college students search for professional skills information only to cope with the end-of-semester thesis, and only mechanically put together. Therefore, college students have not effectively used the Internet to improve their professional skills and comprehensive quality. For the acquisition of news information, it is only a simple superficial understanding, lack of rational thinking and judgment, for the use of new media capabilities need to be strengthened.

4. Ways to enhance college students' network media literacy

With the `development' of the media, people's ways of obtaining and exchanging information are more extensive, free and diversified, while at the same time, the audience is seriously disturbed by the noise of communication activities. Therefore, in the current new media environment, in the face of the communication characteristics of network media, guiding college students to improve their ability to use the network to achieve the acquisition, analysis, evaluation and dissemination of a variety of information, as well as the ability to make the network information to serve the individual's thinking, learning, work and life, has an important significance in reality.

4.1 Systematic and professional media literacy education for students

The so-called media literacy education is "the education that guides students to correctly understand and constructively enjoy the mass communication resources, through which students are cultivated to have a healthy media critique ability, so that they can fully utilize the media resources for self-improvement and participate in the development of the society. " British scholars in the early 1930s were the first to advocate media literacy education, with the intention of "opposing the popular cultural values of the media at the time and training young people to resist the low level of fulfillment offered by the mass media". Foreign media literacy education has a history of several decades, but in China is still just emerging. 2004 September, Shanghai Jiaotong University for the first time to open the media literacy education courses, which is the first in China's mainland colleges and universities, the school also published a monograph "News Media Media Literacy". The target students of the course are not only students majoring in journalism and communication but also students of other majors. The course aims to cultivate college students' ability to have healthy media criticism and to use mass communication resources constructively to improve themselves, so as to make college students become real "critical media users". From the current situation of media literacy among college students in China, it is necessary for college students to receive professional media literacy education, and it is urgent for colleges and universities to carry out scientific and systematic media literacy programs. Chen Xianyuan pointed out in his "Theory of Mass Media Literacy" that a person's media literacy reflects "an interactive relationship between the individual and the social communication mechanism". "Media literacy education, as a civic quality education that should be popularized in the modern media society, is a practical and effective strategy to be promoted in universities. The implementation of media literacy education in colleges and universities is in line with the function of modern universities and the national goal of promoting quality education. Contemporary college students, as the main body of media literacy education in colleges and universities, are not optimistic about the current situation of their media literacy, and it is more important to implement media literacy education for them." Media literacy education for college students is of great significance. "By offering formal media literacy education courses, college students can systematically master scientific media theories and provide theoretical guidance for media literacy to realize the transformation from self to self-consciousness." In addition, through the media literacy education program, to improve students' ability to identify, disseminate, judge and utilize media information, so that college students become the function of the new media to play, rather than reduced to "mass media or information slavery".

4.2 Make full use of and continuously build the network media literacy education platform

In the era of new media, college students' learning paths and learning methods are diverse. Media literacy education should not be limited to journalism and communication related majors, but should be oriented to the whole university students to carry out in-depth propaganda, journalism and communication professional teachers and students should play a backbone role. "Under the environment of massification of higher education, letting media literacy education go out of the limitation of professional education and become the general education for all college students should be the development direction of communication education and the main aspect of media literacy education for college students. (6) In addition, relying on the traditional first classroom is far from being able to meet the requirements of media literacy education. Through campus media such as newspapers, broadcasting, websites and cell phones, we can effectively and fully utilize the new media that college students use more frequently to carry out activities such as publicity and competitions on network media knowledge, open forums for hot issues, and provide active guidance in the discussion to help students form a healthy way of thinking and a rational judgment system, enhance college students' immunity to undesirable information on the network, and improve students' media literacy education in a subtle way.

4.3 Enhancement of college students' media interaction and media production ability

Unlike traditional media, which are subject to strict control, online media have great freedom and openness. College students can have a real say in the online media, and they enjoy this dominant feeling so much that they are more likely to participate in media interaction and media production. For example, the QQ space, WeChat, Weibo, etc. of the communication platform, netizens can speak freely and express their views anytime and anywhere. Through forums, they can interact freely, organize and initiate discussions, and even serve as moderators to manage others' remarks. In the process of network practice, college students actively interact with the media, participate in media production, and will have a deeper understanding of media theory. And the knowledge gained from practice will guide their network behavior to be more rational and effective.