Why is gucci so expensive?

Gucci is so expensive because its brand positioning is a world-famous luxury brand, and its price is naturally high; Secondly, Gucci's pricing in China is inherently higher than that in foreign countries, and tariffs are naturally higher; Gucci bags are mostly handmade, which is one of the important reasons for the high price.

Gucci is so expensive because:

1, Gucci is a world-famous luxury brand, famous for its luxury and sexiness. Its product positioning is high-end luxury goods, the target customers have strong purchasing power, and the requirements for product quality are particularly high. Therefore, the price of Gucci bags is very high.

2. First of all, due to tariff and other issues, it is inevitable that foreign luxury goods are more expensive in China than in the western market or other Asian countries or regions. Secondly, Gucci and other European luxury brands are priced higher in China than in Europe.

As most of Gucci's bags are handmade, the price will be high. In the western world, the price of hand-made is high, but it is also a guarantee of quality, because the craftsmen who make bags are very skilled craftsmen, and every bag is their hard work. For example, Gucci's bamboo handle handbag was first introduced in 1974, and it has been very popular so far. Gucci's bamboo bags are made of natural materials, and all bamboo is imported from China and Viet Nam. Natural materials, manual barbecue technology, not easy to break. The scarcity of western materials also makes it enjoy an enduring reputation.