Traditional Culture Encyclopedia - Traditional stories - As the saying goes, "I'd rather sell 99 cents, not a piece of one", the ancient way of doing business do you understand?
As the saying goes, "I'd rather sell 99 cents, not a piece of one", the ancient way of doing business do you understand?
We often say that the 360 line, the line of work, sometimes we can not work on this road, not our ability, but we did not find their own good at the field, that is, not the reason for people to make the best use of their talents. Some people are naturally eloquent, he is particularly suitable for sales of this work, some people are particularly good at calculating ability, logic is very clear, he is very suitable for accounting work.
There are many young people just graduated from the high and mighty, do not want to work for others, and want to start their own boss, but doing business is a very deep learning, not three or five years to learn, to be talented under the premise of with a professional theoretical knowledge and a wealth of practical experience, of course, in the possession of these bases, want to do a good job in a business is not enough, but also need to have a good opportunity and the courage to take risks. The first thing you need to do is to take the risk.
Ancient people in the business world, there is such a saying, that is, "would rather sell 99 cents, not a piece of one", which implies the doorway to do business, for the senior businessman, a commodity would rather sell 99 cents, but also do not want to sell a piece of one, why the businessman will be willing to earn less than a penny, which can be a great knowledge. The first thing you need to do is to get a good deal on a product, and then sell it.
First of all, from the point of view of the consumer to analyze, a commodity sold gross 99 cents, and sell a piece of one compared to the gap between the two is not large, but the customer to see the reaction of the world, people from the heart that 99 cents of goods than a piece of goods cheaper than a piece of merchandise, assuming that the two same goods put together, the majority of consumers will choose to ninety-nine cents of the one, this is because the people have a kind of greed for small gains. People have a kind of cheap psychology, but also think that the price is the merchants specifically for their own preferential, so that the goods have a certain degree of loyalty.
And then from the traditional customs to say, the traditional thinking of the Chinese people on the 9 has a natural good feeling, always think that it means a long time, like 8 and 6, have a good meaning, so if the price of a commodity with such a good meaning of the number, people are more willing to buy.
In addition, from the level of the businessman, no matter sell 99 cents or sell a piece of one, he is profitable, no one will do business at a loss or do not make money, we usually often hear businessmen say, I'm the only thing that does not make money on the amount of money, these are confusing us words. From the point of view of economics to analyze, let the profit of a penny, to the businessman to bring a surge in sales, even if the original price of this commodity is a piece of one, and you are now doing activities, only discounted a penny, but also cause consumers to rush to buy the craze.
No letting a dime of profit, your sales do not go, even if you earn more than a dime and what is the use of it? And when sales go up, you are missing this ten cents of profit, will earn back from the sales, why not? This is also the old saying that "small profits make a big difference" , do not care about the momentary gains and losses, sales went up, the natural need not worry about profits.
Nowadays, businessmen know this reasoning, consumers also know these tricks, but this set of consumers is still very useful, such as in the sale of bulk commodities commodity housing, real estate developers measured how much money to sell per square foot are very careful, rather than the tail of the number of numbers to bring more, but also to make the beginning of the number a little smaller, so as to give consumers visual impact.
The old man often said a sentence, that is, "put a long line to catch a big fish" , this put here is also very applicable, in fact, whether it is doing business, or other industries, we have to have a long-term vision, learn to let partners, so that a momentary loss of a short period of time, will give you more benefits. From their own hands will be cheese to others, who are not willing to give up, who are all heartbroken, but give up the child set not with the wolf of this reason we all know it, do business as a human being is also so, no pay can not get a good return.
We really have to admire the ancients to do business with the doorway, so many years, these reasons have withstood the test of time, become more and more indestructible.
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