Furniture manufacturing industry to create your ideal home

With the gradual deepening of the Internet's involvement in the furniture industry, the entire home, the furniture industry in the community has aroused a relatively strong concern, there are more and more people into the home furnishing industry, and even across the line into the home furnishing industry are no longer new, then China's furniture industry or the current situation of the furniture manufacturing industry in the end how? Here we talk about the characteristics of the furniture manufacturing industry.

Furniture manufacturing industry characteristics:

Furniture manufacturing industry has a complete industrial chain and mature sales model, as a "midstream" industry, the upper reaches of its main wood, metal, plastics and other manufacturing industries, downstream of the commercial or consumer, which also determines some of the characteristics of the furniture industry:

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1. Relevance to the real estate industry. Furniture manufacturing and real estate industry has a certain degree of relevance, real estate market regulation will have an impact on the furniture manufacturing industry. There are two reasons: one is the reason from the furniture consumption, property sales on the conversion of furniture consumption is high. Data show that the decoration or housewarming reasons for furniture consumption of more than 65%, broken and outdated style accounted for 12.37% and 18.56%, respectively, for the replacement of material demand is only 4.1%. Second, as the main demand for home purchase of young people whose furniture consumption accounted for a relatively high. From the age characteristics of home consumption, home consumer groups tend to be younger age structure. According to the Soho Home Research Center survey data, 25-30-year-old consumers accounted for 40% of the total survey, 30-35-year-old consumers accounted for 26%, 35-40-year-old consumers accounted for 13%, the rest of the proportion is relatively small.

2. Raw material costs account for a large share of business costs. Furniture industry is a raw material-intensive industry, direct materials have a greater impact on the main business costs. The main raw materials required for the production of furniture are fiberboard, gram board, aluminum profiles, louvered panels, hardware accessories and so on. For example, Hilux disclosed in its prospectus that in 2011-2013 and January-September 2014, the proportion of direct materials to the cost of main business was high, amounting to 82.07%, 78.70%, 80.29% and 80.69%, respectively. Taking Xilinmen as an example, the cost of raw materials, auxiliary materials and packaging is the main factor affecting the cost of main business, and the cost of raw and auxiliary materials and packaging accounted for 86.33%, 82.93% and 80.26% of the cost of main business from 2009 to 2011. Therefore, price changes of direct materials will have a greater impact on the industry's profitability.

3. Production and operation seasonality is more obvious. Affected by the purchase of commercial housing, improve the demand for decoration and other factors, the furniture industry production and operation there will be a certain degree of seasonality, especially the sales revenue and cash flow of large pieces of furniture show some seasonal fluctuations in the characteristics of the industry's peak season for product sales in the second half of the year in general. In the case of Goodwill, for example, in 2012-2014, the proportion of the second half of the year's total revenue from main business was 61.78%, 68.40% and 60.34% respectively. Mattresses and other small pieces of furniture, holidays for its peak sales season.

Today on the furniture manufacturing industry characteristics are introduced here, I hope to help you, if you want to learn more about the relevant information, please continue to pay attention to Rilong network information platform, thank you for your appreciation.