Advertising graphic design careers need to have what knowledge, skills and qualities_Advertising design career ability and adaptability

Have the conditions

1, skilled operation of Coreldraw or Illustrator

2, image photo processing software: Photoshop

3, a large number of text layout software: Pagemaker Founder layout

Have the qualities

1, a strong and sensitive feeling Ability to invent and create, the ability to identify the aesthetics of the work, the ability to express the design concept, with a full range of professional intelligence

2, graphic designers must be self-confident, firmly believe in their own personal beliefs, experience, vision, taste. Not blindly follow, not alone, not proud, not floating. To face with a rigorous attitude of governance, not for personality and personality, not for design and design. As a graphic designer, there must be unique qualities and superb design skills, that is, no matter how complex the design subject, can be through a serious summing up of experience, attentive thinking, repeated refinement, learning and digesting the essence of the same type of excellent design, to achieve a new creation.

3, graphic design as a profession, graphic designer ethics and graphic designers have a great relationship with the perfection of the personality, often determines the level of design of a graphic designer is the degree of perfection of the personality, the higher the degree of its ability to understand the ability to grasp the balance of power, the ability to discriminate between the ability to coordinate the ability to deal with the ability to assist him in the design of life in the design of the obstacles to cross a one after another, so the Graphic designers must focus on personal cultivation, the literati often say: "first repair its shape, after practicing its character".

4, the improvement of the design must be carried out in the continuous learning and practice, graphic designers and focus on a wide range of contradictions and unity, the former is the source of inspiration and expression, the latter is the attitude of work. A good design is not just a graphic creation, it is the result of neutralizing many intellectual labors. Dabbling in different fields and assuming different roles can let us keep a broad vision and let our design carry more information. The most crucial thing in design is the idea, and a good idea needs to be incubated by education and time. Design also needs to be open-minded, so that there is a broad source of information, touch is one of the important characteristics of learning graphic design, art is essentially **** common between the continuous replenishment of culture and wisdom is to become an evergreen design world magic weapon.

5, personalized design may come from the long cultural traditions and rich in the national cultural nature of the design ideas, ethnicity and originality and individuality is equally valuable, regional characteristics is also one of the graphic designer's knowledge background. Future graphic designers are no longer narrow nationalists, and the logo of each nation is more reflected in the national spirit level, national and traditional will also become a pattern or design elements, as graphic designers need to take a serious view of national traditions and culture.