Design characteristics of web page art design

The difference between web pages and traditional media lies in the dynamic updating and instant interaction of information. Real-time interactivity is the main reason why the Web has become a hot spot, and it is also a problem that must be considered when designing web pages. Traditional media (such as radio, TV programs, newspapers and magazines, etc. ) provide information in a linear way, that is, according to the feelings, experience and predetermined format of the information provider. In the network environment, people are no longer passive recipients of traditional media, but participate in the processing and release of information as an active participant. This continuous interaction makes web art design different from graphic design, which means the end of design after publication. Web designers must constantly adjust and modify web pages according to the business objectives, business strategies and feedback information of users at different stages of the website. For example, in order to keep visitors fresh, many large websites will always be revised regularly or irregularly, which requires designers to constantly create new web design works on the basis of maintaining the consistency of the visual image of the website.

multidimensional

Multidimensional comes from hyperlinks, which is mainly reflected in the design of navigation in web page design. Because of the appearance of hyperlinks, the organizational structure of web pages is more abundant, and visitors can jump freely between various topics, thus breaking the linear way of people receiving information in the past. For example, the organizational structure of a page can be divided into sequence structure, hierarchical structure, network structure, composite structure and so on. However, the relationship between pages is too complicated, which not only increases the difficulty for visitors to retrieve and find information, but also brings more difficulties to designers. In order to let visitors find the information they need quickly on the web page, designers must consider fast and perfect navigation design.

The navigation problem in printed matter is not so prominent. If a sentence suddenly ends at the end of a page, the reader will naturally turn to the next page to find the rest. To help readers find the information they are looking for, publishers provide tables of contents, indexes or footnotes. If the article jumps from one page of the magazine to the next, the reader will see a leading statement like "Continue to page 68". But as a web designer, none of the navigation technologies you have learned before are completely suitable for web navigation. In a web page for the sake of the viewer, navigation provides enough links from different angles to help the reader jump between various parts of the web page and inform the viewer of the location, the relationship between the current page and other pages, etc. In addition, each page has a button or link to return to the home page. If the page is organized in a hierarchical structure, there is usually a link to return to the parent page. For web designers, they are not faced with printed pages arranged in sequence, but with freely dispersed pages, so more problems must be considered. For example, how to establish a reasonable page organization structure, so that visitors can feel organized about the massive information you provide? How to build a navigation system with site index, help page and query function? Where does it all start and where does it end?

The comprehensiveness of multimedia

The multimedia audio-visual elements used in web pages mainly include words, images, sounds and videos. With the increase of network bandwidth, the improvement of chip processing speed and the popularity of cross-platform multimedia file formats, designers will be prompted to design web pages by comprehensively using various media elements to meet and enrich visitors' higher requirements for the quality of network information transmission. At present, three-dimensional operation interface has appeared in domestic web pages. With the improvement of data compression technology and the popularization of streaming technology, real-time audio and video services have appeared on the Internet, such as online music, online broadcasting, online movies and online live broadcasts. Therefore, the comprehensive use of various media is one of the characteristics of web page art design, and it is also the future development direction.

Uncontrollability of layout

There are great differences between web page layout and traditional printed layout:

(1) Printed matter designers can specify the paper and ink to use, but web page designers cannot ask visitors what kind of computer or browser to use;

(2) The network is in the process of continuous development, unlike printing, which basically has a mature printing standard;

(3) In the process of webpage design, everything about webpages may change at any time.

All these show that the network application is still developing, and it is difficult to formulate a unified standard for all aspects of network application, which will inevitably lead to uncontrollable layout design of web pages. Its specific performance is as follows:

(1) Web pages will be automatically printed according to the current browser window size;

(2) The browser of the webpage can control the display mode of the webpage in the browser;

(3) Different kinds and versions of browsers will have different effects when observing the same webpage;

(4) The display effect will be different in different browser working environments.

All these problems come down to one point, that is, the web designer can't control the final display effect of the page on the client, but this is also the attraction of web design.

The combination of technology and art

Design is the result of subjective and objective interaction, and it is carried out between freedom and non-freedom. Designers can't go beyond their existing experience and the objective conditions provided by the environment. Excellent designers gain complete freedom, a kind of freedom of imagination and creation, on the basis of mastering objective laws. Network technology is mainly manifested in objective factors, and artistic creativity is mainly manifested in subjective factors. Web designers should actively grasp the existence rules of various network technologies and pay attention to the close combination of technology and art, so as to exhaust the technological advantages, realize artistic imagination and meet the visitors' demand for high-quality web information.

For example, when a viewer enjoys a piece of music or movie, he must first download the piece of music or movie back to the local machine, and then use the corresponding program to play it. Because audio or video files are relatively large, it takes a long time to download. After the emergence of Stream technology, web designers fully and skillfully applied this technology, so that visitors can also enjoy this piece of music or movie during the download process, and realized real-time online video live broadcast service and online music appreciation service, which undoubtedly enhanced the expressiveness and appeal of the information spread on the page.

value

The close combination of network technology and artistic creativity makes the artistic design of web pages expand from graphic design to three-dimensional design, and from pure visual art to spatial auditory art. The effect of web pages is no longer similar to printed media such as books, newspapers and magazines, but closer to the viewing effect of movies or TV. The development of technology promotes the close combination of technology and art and brings visitors into a real virtual world.

The close combination of technology and art is particularly prominent in web art design.

Source: Web Art Design, edited by Gu, published by Shandong Fine Arts Publishing House in June 2002, ISBN 7-5330- 1627-0.