Three national treasure artists in Japan?

Three Japanese National Treasure Artists: Kamekura Yusaku, Hayakawa Yoshio and Masuda.

Kamekura Yusaku went all out to promote Japanese design, and with strong design skills and appeal, he gradually became the founder of modern Japanese design.

Under his impetus, the Japanese design community first changed the old concept that graphic design must rely on hand-drawn forms. Secondly, the social concept that graphic design only belongs to low-level handicraft occupations began to innovate, the design industry finally established its own unique social status, and the international status of Japanese design began to steadily improve.

Hayakawa Yoshio is good at creating posters with watercolors, toner and other materials. His creative technique is clear and soft, with a fantastic charm. Various figurative images reveal a touch of melancholy and poetry, as if the feminine beauty of Japanese women is hidden everywhere.

Masuda is one of the important founders of Japanese modern graphic design, and occupies a leading position in the development of Japanese graphic design. In design, he emphasized the contrast between color and form to highlight the theme, which was the first representative figure who widely adopted photography as the design form and theme in Japanese graphic design circles after the war.

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Kamekura Yusaku's main works include posters of the18th Olympic Games and Osaka World Expo. Kamekura Yusaku's creative fields are very extensive. In addition to designing posters, signs, photography and book binding, he is also involved in sculpture, public art and other design fields. As Kamekura Yusaku is a pioneer of Japanese poster design, in the later Toyama International Poster Triennial Exhibition, the Kamekura Yusaku International Design Award was specially established in the name of Kankura Kenji.

Extensive participation in the overall design of large-scale advertising paintings, packaging, neon lights and initial CI production. Among them, there is the design of the world-famous camera "Nikon F" representing the Japanese camera industry, and the magazine "Creation" created and edited by 1989, which has made great contributions to improving the level of Japanese art design and the quality of printed matter.