Partnership in the process of international engineering management (II)

Second, the content and form of partnership

In terms of the scope of international engineering management, partnership is divided into strategic, tactical, reciprocal.

1. Strategic

Strategic, that is, strategic partnership. The basis for the establishment of such a relationship is that the parties to the cooperation must have the other party does not have the obvious advantages, including management advantages, financial advantages, market advantages, human resources, professional and technical advantages, so that each other can form an attractive. Cooperation parties according to their own advantages and disadvantages after detailed analysis and assessment, looking for complementary partners to form a strategic partnership, in order to improve the competitive advantage, to capture the market objectives, to achieve the desired business objectives. Strategic partnership has a long-term character, according to experience, this relationship can be maintained for many years.

The pairing and formation of strategic partnerships can be:

(1) between the general contractor and the investor

A large-scale property development projects (especially large-scale commercial projects and infrastructure projects, the construction costs account for half of the total cost or more, due to the large scale of these projects, the construction of technically demanding, it is necessary to have a high level of management, strong construction technology, The scale of these projects is large and the construction technology requirements are high, must be a high level of management, strong construction technology, good quality of talent, good social reputation of large construction companies to undertake to ensure the quality of the project to enhance the benefits of investment. In order to increase the competitive strength, investors generally choose a construction company as a general contractor to participate in the competition beforehand. Sometimes, the government launched a large-scale development program, due to the capital investment is very large (billions or tens of billions of dollars), consider the completion of the management problems, out of the diversification of the investment risk and the quality of the business risk, the government will invite strategic investors *** with the development of this project or even the development of the completion of the project after the operation. The government in the invitation documents will require investors to select a construction company as a general contractor, the general contractor must be agreed and confirmed by the government. Some large construction companies take the general contracting of such large-scale construction projects as their main competitive goal, and seek and persuade investors to form strategic alliances beforehand on favorable terms. After the mutual comparison and selection of the parties, the formation of strategic alliances *** with the competition. For example: Hong Kong's "Swire Group" in the development of "Pacific Place (phases 1-3) in Admiralty," in fish and fish Chung (Causeway Bay) development of Taikoo Place and other projects to "Golden Gate Construction" as a partner and as a general contractor. "Golden Gate Construction was the partner and general contractor for the development of TaiKoo Place (Phases 1-3) in Causeway Bay, and Hip Hing Construction was the joint general contractor for the development of Hong Kong Convention and Exhibition Phases 1 and 2 by a consortium headed by "New World".

(2) between the formation of general contractors

For some large and mega projects, often any one large construction consortium is difficult to undertake alone. Mainly because of such projects account for a large amount of liquidity, professional and technical types, high business risks, not only the high demand for professionals, but also a large number of needs. So some large construction consortia, according to complementary advantages and the principle of voluntary formation of strategic alliances, in a relatively long period of time *** with the bidding for some mega-projects. For example, in the 1990s, Hong Kong launched the airport core project plan, which only large civil engineering total investment amounted to more than 120 billion Hong Kong dollars. These projects to sand reclamation as the main content of large-scale marine works accounted for a large proportion, and at that time only the world's three to four Dutch marine engineering companies have the ability to undertake these marine works. As a result, some construction consortiums entered into strategic alliances with these companies to compete for the projects. Internationally, the construction consortiums with each other to form a consortium to *** with the bidding for projects is a common practice. (Examination of consulting engineers)