What is New Media Content Marketing

Definition of New Media Content Marketing

Our first reaction to new media content marketing may be to think of it as "softwriting" - after all, articles about marketing seem a lot like softwriting, but they're not.

New media content marketing is not content placement, content marketing, or content planning.

It can be defined as: new media content marketing is a type of marketing that engages a target audience by producing free content that is valuable to them with the aim of generating commercial conversions.

Commercial conversions include:

Gaining the attention of potential users

Urging potential users to convert into paying users

Improving brand exposure

Value of content marketing

What is the difference between content marketing compared to traditional marketing?

Traditional Marketing: Outbound Marketing, usually with a launch.

Content Marketing: Inbound Marketing, which is done in a way that engages the user, produces more profound and long-lasting results than traditional marketing.

The significance of content marketing:

Intangible value: Enhance brand awareness, establish opinion leaders, indirect user conversion

Tangible value: Increase web page traffic, improve website SEO, direct user conversion

1, the starting point of content marketing:

PMF: (1) target users (2) pain point problem (3) solution (4) product stage

PMF: (1) target users (2) pain point problem (3) solution way (4) product stage

Content Asset Inventory (Tabulation): (1) Content Archiving (2) Content Classification and Labeling

2. The end point of content marketing:

Vision: Ideal, unattainable, and challenging

Mission: Used to realize the vision, short-term, Practical

Goal: (1) specific and clear (2) deadline (3) reasonable

3, content marketing methods:

Strategy: abstract

Plan: concrete

User purchasing behavior: the stage of perception of the problem, the stage of discovery of the product, the stage of evaluating the product, the stage of buying the product, Stage of post-purchase evaluation

Strategy for Rule of 411: (1) 4 items of dry content for building opinion leaders (2) 1 item of soft promotional content (3) 1 item of hard promotional content

Planning for Rule of 411: (1) 4:1:1 content ratio (2) Scheduling of content on a weekly/monthly/quarterly/yearly basis