Official Entry! Mercedes-Benz to release six pure-electric models next year

With the gradual advancement of the European Union's emissions regulations, European carmakers are accelerating the electrification of their product lines. Mercedes-Benz, the world's number one seller of luxury cars, has decided to release six pure-electric models in 2021 in one fell swoop after testing the waters with a few hybrid models, and the luxury electric car market is set to usher in a new era of a hundred competing models after Tesla's years-long monopoly.

At the Jan. 20, 2021 launch event, Mercedes will first put on sale the EQA and?EQB, two compact electric SUVs that clearly correspond to the familiar GLA and GLB?SUVs.According to the news released by Mercedes-Benz, the EQA and EQB will take cues from the EQC?SUV, which was already on sale overseas last year, for their appearance, but the main body design is roughly the same. So far, there's no word on power, range or configuration, and as the first compact SUVs to use Mercedes' EVA platform, the EQA and EQB are worth looking forward to. In addition, in the market for luxury brand compact electric SUVs, there are only two models, the Lexus UX?EV and the Volvo XC40?RECHARGE. Considering that both the EQA and EQB will be built at the plant in Beijing, if Mercedes can keep the price below $400,000, there will be no rivals in this niche market in the short term.

Most people are more interested in the Mercedes-Benz EQE and EQS, which will be released in the second half of next year, and their SUV counterparts than the compact SUVs. In terms of positioning, the EQS will compete with the Tesla Model?S, the EQE?SUV will be in direct competition with the Model?X, and the EQE and EQS?SUVs will be a pincer movement against Tesla in the price range. In the face of strong up-and-coming competitors, it is still unknown whether the two high-end Tesla models, which have been on the market for years and have yet to be replaced, will be able to hold on to the market. In addition to the much-anticipated Tesla, the high-end models of independent brands will also be subject to a certain impact. Not only will the market share of the flagship Red Flag E-HS8 and Azera ES8 shrink, but the recently released Gaohe HIPHI?X will also be affected by the battlefield, which can be described as a "fight of the immortals, the mortals suffer".

In the traditional fuel models, E-class, S-class, GLE and GLS represent the high-end luxury brand image of Mercedes-Benz, but also the Chinese people prefer "large space", "have a row of children" on behalf of the model, will be the main models at the same time electrification of Mercedes-Benz to capture the market. The electrification of these main models at the same time shows Mercedes-Benz's determination and boldness to seize the market. The release of EQA, EQB and overseas EQV shows that Mercedes-Benz has the same unambiguous style for the niche market, coupled with the successful trial of the first electric car EQC SUV launched last year, Mercedes-Benz's ambitious blueprint for the luxury electric car market is gradually surfacing. Whether Mercedes-Benz's plan to capture the market first will succeed is yet to be seen, but with traditional luxury car companies fully laying out their EV product lines, the market battle in the next decade is bound to be even more dramatic and exciting!

This article comes from the authors of Automotive Home, and does not represent the views of Automotive Home.