Case analysis of global marketing needs to be solved urgently. . . .

What is the business philosophy of the enterprise? How are their respective performances? What is the difference?

The marketing activities of enterprises must be carried out under the guidance of certain business concepts. The business philosophy of an enterprise is the guiding ideology and guide of its marketing activities.

Generally speaking, the business philosophy of an enterprise includes production philosophy, product philosophy, promotion philosophy, marketing philosophy and social marketing philosophy.

Its characteristics:

First, the focus of production concept, product concept and marketing concept is similar, and they are not based on the market. Second, from the production point of view, they did not get rid of the basic concept of fixed sales by production, belonging to the traditional old business concept.

Second, the focus of marketing concept and social marketing concept is customer-centered and market-oriented, which belongs to modern new business concept.

Third, the concept of promotion is quite different from that of marketing. The concept of promotion belongs to the traditional business philosophy of taking the seller's demand as the center and production as the fixed sales. The marketing concept is to pay attention to the buyer's demand, take the customer's demand as the center, and focus on "what the customer needs, I will produce;" I will produce as much as customers need "to organize production, so as to fix production by sales." In essence, the concept of marketing is a philosophy oriented to customers' needs and desires, and it is the embodiment of consumer sovereignty theory in marketing management.