Ways to increase catering passenger flow

Ways to increase catering passenger flow

The method of catering to increase passenger flow, running a restaurant will face all kinds of problems, among which every merchant will encounter a difficult problem: how many passengers. Passenger flow is the key to the success or failure of a shop. Here are some ways to share food and drink to increase passenger flow.

Ways to increase passenger flow in catering 1 First of all, restaurants can use effective publicity to increase passenger flow.

In order to make your store known to more people and get more traffic. Restaurants can use some publicity methods, such as distributing leaflets with some dolls and bears, and hiring beautiful ladies to deliver milk tea to passers-by in the street.

These impressive publicity methods will definitely be remembered by customers at a glance and will also be publicized to friends around them. At this time, you can take some preferential activities, such as inviting a friend to drink milk tea, giving him a cup of milk tea, developing photos in the restaurant for free, giving some dolls and so on. These publicity methods can increase the passenger flow of restaurants.

Second, restaurants can use special products to increase passenger flow.

The above methods can attract a certain amount of traffic, but in order to make old customers exist for a long time and attract more new customers, they must have their own characteristics. Some mala Tang are unforgettable because of their special ingredients. When customers eat other people's mala Tang, they always think of the special flavor of this mala Tang, which makes people memorable.

Part of Lamian Noodles's face was pulled out by hand. Their taste is very different from that of those who were driven out, and the taste in his mouth is more distinctive. These delicious foods always make customers unforgettable. The characteristics of these places make them have a fixed consumer group and gradually accumulate more passengers, making their stores more and more prosperous. It can be seen that restaurants must have their own special products to increase passenger flow.

Third, restaurants can use elegant and comfortable environment to enhance passenger flow.

Nowadays, people are pursuing a higher style, and having a full stomach is no longer the focus of eating now. When people see an elegant and comfortable dining environment and a messy dining environment, they will definitely make a choice without hesitation. Feeling people's gossip psychology, guests will definitely compare with their friends when discussing what to eat. This comparison is undoubtedly promoting restaurants with elegant and comfortable environment.

The elegant and comfortable dining environment has virtually brought a large number of passengers to the restaurant. Some customers like taking pictures, so they prefer elegant and clean restaurants to show their high taste. Therefore, restaurants can use elegant and comfortable dining environment to enhance passenger flow.

Ways to increase passenger flow in catering II. flow of passengers

Passenger flow, the most important thing is location. The following are only auxiliary methods, and the position is still the first.

Create the characteristics of dishes

The food is expensive but not expensive. Don't fall into a price war easily. Characteristics are always the best competitiveness.

Improve the decoration style of the restaurant.

The restaurant has already opened, and its geographical location cannot be changed, but we can pay more attention to the details of decoration, do a good job of "scene marketing" and impress consumers from the details.

Adjust the business hours of the store

Reasonable arrangement of existing manpower, do a good job of employee scheduling; So as to supplement the blank of breakfast and make full use of breakfast time.

Increase the marketing means of the store

The "marketing" of catering can't just stay in the stages of discount, preferential treatment and full delivery. It's a waste of people and money.

It can be combined with the publicity of holiday activities, with the help of social hotspots and event hype.

Use propaganda tools

Print leaflets, arrange the distribution of business districts, increase publicity and let more people know.

Entry rate

The most important thing about the rate of entering the store is that your products are consistent with your decoration style.

Publicity and promotion

You can publish the current specials, new products, gifts, etc. At the door. Although traditional, it is very practical, and timely promotion activities can also bring many customers to the restaurant.

Tell the customer "What do you sell?"

Don't let customers guess what you are selling, customers don't have that much time to get to know you; For example, the name of the store is somewhat literary.

Adjust the background music of the store

Choose to play different music at different time periods.

Experience rate

It is the probability that customers will experience new dishes when dining in the store.

First, pay attention to publicity combined with local preferences to enhance customer interest.

Second, improve the sales skills of employees and make customers increase their desire for new dishes through effective sales terms.

Second glance rate

Turn around and say a thousand words and ten thousand words, the taste of the most important dish.

Fair business, excellent service attitude.

A good attitude is the starting point for a restaurant to establish a good relationship with its customers. If your words are sincere, your customers will leave a good impression on you and make secondary consumption.

Honesty-based, honest hospitality

You must be down-to-earth in doing business, and restaurants that cheat customers will close down sooner or later.

Don't let customers feel sorry.

Only by constant introspection and inspection, can we improve our service quality and examine ourselves from all angles, to what extent the restaurant should satisfy customers, and whether customers have any regrets during the meal.

Catering methods to increase passenger flow. Provide value-added services.

Some stores have good locations, and there is a large flow of people in front. The short board is the low rate of entering the store. As a result, there was no food to eat while guarding Jinshan. It is necessary to attract people into the store through value-added services and form a passenger flow.

Value-added services can actively invite customers into the store, provide free tea, free small game experience, etc., so that low-cost value-added services can attract traffic into the store.

Second, use a cost-effective package to drain.

Customers are greedy and cheap, and it is difficult to attract customers with a single product promotion. Through the combination of low-cost packages, the drainage effect is very obvious.

The unit price of a pickled fish shop is around 30 yuan. In order to attract customers, we made a drainage package of 19.9 yuan. Many customers went to this set meal and became old customers in the store.

Third, go to the store for a 10% discount after joining the group.

The most effective drainage method is discount. People in the group will be added to the community outside the store, and people in the group will get a 10% discount or less when they go to the store.

These users who join the group, if the consumption at the store is incremental, have all run through this game, and the catering stores are actually not short of passenger flow.

Four, eye-catching signs at the door

People rely on the clothing store by the door. When the catering brand is not well known, an eye-catching door is very important.

For example, McDonald's big yellow M sign can be seen by customers from a distance. If you eat crayfish, make a big crayfish cartoon shape and stick it on the door to catch others' eyes at once and realize the drainage of the shop.