Do I have to click on the ads to get the revenue?

(1) CostPerThousandImpressions (CPM) charging model. In the traditional media advertising industry, the cost per thousand is usually used as the basis for determining the price of advertising in that media. Since websites on the Internet can accurately count the number of visits to their pages, it is a scientific method to charge for online advertisements on the basis of the number of visits, so online advertisements follow the practice of traditional media advertisements, which is generally based on the cost per 1,000 visits to the advertised web page as the basis for the pricing unit of the charging model, i.e. CPM. For example, the unit price of a banner advertisement is $1/CPM, which means that for every 1,000 people who see the advertisement, it will charge $1 per 1,000 people who see the advertisement. For example, a banner ad costs $1/CPM, which means $1 for every 1,000 views of the ad, and $10 if 10,000 views of the ad. If an advertiser buys 30 CPMs, the ads placed on the advertiser's page will be seen 30,000 times.

The CPM model charges only for actual visits, which ensures that the advertiser's payment is directly linked to the number of visits. Second, charging per CPU encourages websites to maximize the number of visitors to their pages. Thirdly, it can avoid the disadvantage that customers only want to advertise on the homepage of the website, because according to the CPM charging method, the revenue and expenditure ratio of advertising on the homepage and other pages are the same. Precisely, the CPM charging mode seems to have become a practice of online advertising, and the price of different websites varies greatly, in the famous websites, such as Yahoo's price can be as high as $75/CPM, while some little-known websites as long as $1/CPM. The famous American Excite navigation website's banner ads offer: general price, with $30/CPM as the reference standard for calculating, and $30/CPM as the reference standard for calculating, and $30/CPM as the reference standard for calculating. CPM for the calculation of the reference standard, the price of every 750,000 people for $6,000; for a certain area or regional price, $30/CPM; by content or theme pricing, $40/CPM; by keyword pricing, $60/CPM. domestic network advertising service providers, such as Chinabyte, Sohu and so on are also used CPM charging model.

(2) CostPerThousandClickd-Throughs (CPC) charging model. The online advertising fee model based on the advertisement on the webpage being clicked and linked to the related website or detailed content page 1000 times, for example, an advertiser purchases 10 CPCs, which means that his/her placed advertisement can be clicked 10,000 times. Although the cost of CPC is much higher than that of CPM, advertisers tend to prefer CPC as a payment method, because this payment truly reflects that the audience did see the advertisement and entered the advertiser's website or page.CPC is also an internationally popular advertisement charging model at present.

(3) Average clicks charge mode. Charge by the number of times a link on a web page is clicked over a period of time. Every advertisement and link point on a web page can be clicked, so the number of clicks on a web page is caused by multiple advertisements or other links. Therefore, it is inaccurate to use the number of clicks on a web page over a period of time to calculate the price of an advertisement and to count the click-through traffic on a website; it is a rough algorithm. Advertisers using this standard should make a comparison with the CPM method under the same conditions to see which pricing standard is more cost-effective.

(4) Cost-per-action model. This is a model used by advertisers to guard against the risk of advertising costs, i.e., advertisers pay advertising websites a higher fee than the general advertising price according to the number of sales brought about by the advertisement.

(5) Other charging models. Some online advertising service providers also use a fixed monthly fee model, such as many domestic websites to rent hard disk space, according to the "XX yuan / XX megabytes per month" way to charge.