Analog & Digital

Recently on the Digital Marketing or quite interesting, talking about the Analog World, in fact, is what we refer to as the Physical World, there is a physical existence of the world, and digital refers to the invisible digital world. A very typical example is that vinyl records, audio cassettes, paper books, all of these belong to the analog, while MP3 format English, e-books, all of these belong to the digital world. analog is more concerned about the touch, social nature and secrecy, while digital has the characteristics of traceability, accessibility, and so on.

A couple of thoughts that come out of this are good: Is Digital always good? You can't generalize that Digital tech is necessarily good, but it can also be bad in a lot of unexpected ways.

The bookstore is actually a kind of reverse Digital, then why bookstores can still exist? Because there is still a refusal to enter the digital people, there are still people who feel that buying paper books can contact the book, its thickness, it carries the smell of books. But the problem comes, in fact, some people will favor to buy paper books through online shopping, rather than go to physical stores, so this is a kind of Digital and Analog merged way, but also a modern people take a way to use Digital to collect information to buy, with Physical books to experience that kind of contact with the joy of books.Digital and Analog with A kind of you have me, I have you method exists. How to do marketing for Analog objects? Take a physical store as an example, let customers try to touch the books, experience the joy of flipping through the books, touching the books.Cross Selling brand association, books and stationery together. Become a collector's item, I think paper books may end up becoming a tribute collector's item, it's more of a sentiment. Nostalgic people will like it more, playing the card of nostalgia series. It becomes a souvenir, like a wedding anniversary, a birthday gift. You buy an e-book is always not as good as a physical book, this kind of holiday gift, in fact, is also a kind of Marketing means. Another is the combination of online, Facebook and other online tools together, joint e-commerce platform to sell together. Physical book is not towards the end of the product life cycle management? Like Kodak film, waiting for the final price harvest. Should also be in, and finally become a luxury product, sigh Analog world of things, ultimately is gradually replaced by Digital, the rest is antique-like luxury.