Traditional Culture Encyclopedia - Traditional virtues - Where can I buy mound mound?

Where can I buy mound mound?

Purchase channel of Rabbit Wharf:

Online shopping channel: Taobao Tmall Olympic flagship store. The specific purchase method is to search for "Beijing 2022" through Tmall and Taobao.

Offline purchase channels: Wangfujing Gongmei, Beijing Department Store, official website, licensed products of a Winter Olympics, etc. The purchase method is to search the address of "Beijing 2022 Franchised Retail Store" through the map software, and then buy it at the address near you. At present, the offline purchase of mascots for the Beijing Winter Olympics can only be made in Beijing, so friends who buy mascots in Beijing can navigate through map software.

Background introduction of rabbit pier:

This Winter Olympics coincides with the Spring Festival, the most important traditional festival in China. The zodiac is an important theme in the Spring Festival culture, which has a wide recognition and influence in the world. During the Beijing Winter Olympics, it was the "Year of the Tiger" in China, so the traditional image elements of the tiger were refined and the "Tiger Dundun" mascot doll was generated.

2023 is the "Year of the Rabbit" in China, so we expect to continue the concept of "Zodiac" in product creation, and combine it with Beijing local culture to derive brand-new Olympic authorized products.

The new series of mound mounds is based on the classic rabbit image "Grandpa Rabbit" in Beijing traditional folk customs, forming a "mound mound" with national characteristics. In the design, costumes with distinctive characteristics of male prostitutes and rabbit ears are combined with ice piers to form a "rabbit pier", which embodies the good wishes of China traditional auspicious culture for happiness and well-being.