Are there any good enterprises recommended by management books?

Every entrepreneur wants to be a leader in the industry, lead the market trend and innovate business models. However, to achieve this goal, we need to keep learning and accumulating. Next, we will recommend 10 hardcore books to you to help you improve your entrepreneurial thinking, grasp the market dynamics and become an industry leader.

1, Shangxian County

Author: Hou Quansheng

Shang Xian is an influential commercial novel, known as "Business Journey to the West". The author Hou Quansheng vividly shows the growth process of a private enterprise and the ups and downs of business figures with his unique perspective and brushwork. This book not only reveals the essence of business success, but also provides readers with rich wisdom and experience in starting a business and doing business. Shang Xian has not only become a must-read for business people, but also is regarded by readers as a masterpiece for treating diseases, inspiring people, treating fools and broadening their minds because of its profound philosophy and wisdom in life.

2. Sales management

Author: philip kotler

As the father of modern marketing, philip kotler's Marketing Management is a comprehensive and systematic marketing book. This book explains all aspects of marketing management in a simple way, including market research, target market positioning, product strategy, price strategy, channel strategy and promotion strategy. Kotler not only made an in-depth analysis of marketing strategy and tactics, but also provided a large number of cases and examples, which were very practical.

3. "positioning"?

Authors: AL Ries, Jack Trout

Positioning is a landmark marketing strategy book written by AL Ries and Jack Trout. Since its publication in 2002, it has had a wide and far-reaching impact on a global scale. This book expounds the emergence of the concept of "positioning", analyzes the reasons why "meeting the needs" can't win users, and gives how to get into users' minds to win users' choices. Both start-ups and mature enterprises can get inspiration and guidance from this book.

4. Influence

Author: Robert Siodini

The book Influence is a classic by Robert Siodini, which reveals the mystery of influence in a simple way. Through case analysis, this book vividly shows how to use the principles of reciprocity, commitment and consistency, social identity, preference, authority, shortage and the secret of getting started immediately to improve your influence. Whether you are a business person, politician, celebrity or ordinary person, this book will provide you with practical strategies and skills to help you better influence others and achieve your goals.

Learn to do Tik Tok in 5.9 hours?

Author: Suzhou and Hangzhou (dull)

Want to succeed on the huge social platform of Tik Tok? Then, you must not miss this book-learn to be Tik Tok in 9 hours. With rich experience and in-depth research, the author of this book reveals the core secrets of Tik Tok for you. This book provides all kinds of practical skills, strategies and cases about Tik Tok, and expounds in detail how to establish a successful Tik Tok account from scratch. No matter you are a novice or an old hand, you can find your own methods and strategies in this book.

6. Making content from scratch: the underlying logic of explosive content?

Author: Lv Bai

This is a summary of practical experience in the content industry, covering the essence and core of content operation, refining the underlying logic, strategies and methods of explosive content, and disassembling a large number of classic cases and their own trading cases. This book is suitable for internet entrepreneurs, new media practitioners and related content operators to read. Both novice and experienced content operators can gain valuable experience and strategies from it.

7. "A book for reading financial reports"

Author: Xiao Xing

This is an easy-to-understand financial book. The author of this book systematically introduces the basic elements of financial statements, the methods and skills of financial analysis and the main points of financial management with concise language, vivid and concrete cases and clear charts. Through the study of this book, readers can quickly master the interpretation methods of financial statements, improve their financial analysis ability, and provide strong support for the steady development of enterprises.

8.OKR working method

Author: Christina Wardek

OKR working method is a book about the management of objectives and key results. In the book, the author summarizes the management experience he has learned from LinkedIn, Zynga and many large companies in Silicon Valley, and expounds in detail the basic framework of OKR, the method of setting goals, the method of landing from the organizational level, and the time planning for the product team to complete the goals. This is a very valuable book for managers and workers who want to improve team efficiency and achieve their goals.

9. Leadership 2 1 rule

Author: John C. Maxwell

Leadership Rule 2 1 is a masterpiece of 40 years' research by John Maxwell, a famous American leader and interpersonal master, and also one of the representative works of Dr. Maxwell, a global leader. In the book, the author puts forward the 2 1 leadership rule, which covers all aspects of leadership, not only for leaders in business fields, but also for leaders in other fields.

10, starting from scratch.

Author: Sean

This is a book that introduces the basic knowledge and practical skills of Internet operation. The book starts with what is operation, involving content operation, user operation, activity operation, data analysis and other aspects, covering all the processes of Internet operation. It also helps readers to better grasp the essence and core of operation through rich cases and practical experience. Suitable for beginners who are interested in Internet operation and those who have already engaged in Internet operation.