What is promotion? What are the four ways to promote integration?

Promotion means that marketers convey all kinds of information about their enterprises and products to consumers, persuade or attract consumers to buy their products, so as to achieve the purpose of expanding sales. Four promotion combinations:

1. Personal sales promotion: The enterprise sends sales personnel or entrusts sales personnel to directly contact with consumers, introduce and promote products to target customers, and promote sales communication activities.

2. Advertising promotion: enterprises pay a certain fee according to a certain budget method, widely publicize products through different media, and promote the communication activities of product sales.

3. Commercial promotion: a communication activity consisting of a series of short-term induced commercial methods in order to stimulate consumers to buy.

4. Public relations promotion: enterprises promote corporate image in various media through public relations activities or through third parties, and promote communication activities with internal employees and the external public.

Extended data

The "false discount" of merchants' promotional activities seriously interferes with market order and infringes on consumers' rights and interests. It is timely to regulate the promotion activities of merchants in the form of laws and regulations.

In order to regulate promotional activities such as prize-winning sales and maintain fair market order, according to the Law of People's Republic of China (PRC) on Anti-Unfair Competition and the Law of People's Republic of China (PRC) on the Protection of Consumers' Rights and Interests, the General Administration of Market Supervision drafted the Interim Provisions on Regulating Promotional Activities such as Prize-winning Sales in September 20 19, and solicited opinions from the public.

The exposure draft stipulates that operators should indicate or prompt the benchmark price of discount or price reduction in other ways that are convenient for consumers to know. If the benchmark price is not indicated or not, the discount and price reduction shall be based on the lowest transaction price of the same operator in the same business premises within seven days before this promotion.

If there is no transaction within the first seven days, the last transaction price before this promotion will be the basis for discount price reduction; The operator discounts the price through points, gift certificates, exchange vouchers, vouchers, etc. , the specific method of discount calculation shall be indicated or disclosed through store notices. If the specific discount calculation method is not disclosed, the discount calculation shall be based on the price when the operator accepts the exchange.

Baidu Encyclopedia-Promotion

Baidu Encyclopedia-Promotion Combination

People's Network-False discounts are not allowed in promotional activities, so that consumers can get real benefits.