Comparison between network marketing and traditional marketing

The difference between online marketing and traditional marketing is obvious. There are essential differences in marketing means, methods, tools, channels and marketing strategies, but the purpose of marketing is to sell and publicize goods and services and strengthen communication and exchanges with consumers. Although network marketing is not a simple network marketing, it is still not divorced from the traditional marketing theory, and the 4P and 4C principles still apply to the network marketing theory to a great extent.

So the advantages of network marketing are:

1 is conducive to reducing costs. 2. It can help enterprises to increase sales opportunities and promote sales. 3. It is highly interactive and helps to achieve the whole marketing goal. 4. Can effectively serve customers and meet their needs. 5. It has high efficiency.

However, online marketing and traditional marketing complement each other. Enterprises should integrate network marketing and traditional marketing strategies according to their own business objectives and market segments to achieve the best marketing objectives at the lowest cost. The integration of network marketing and traditional marketing is to use integrated marketing strategy to realize consumer-centered communication and two-way communication and realize the marketing objectives of enterprises.