Sophir Hwang: Who said that gold ornaments don't need design?

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Angel's wings are flying in the wind, and undulating petals are dotted around. In the first half of this year, the medical staff who arrived in Shanghai triumphantly from the first line of aid to Hubei were given the "Angel's Wings" brooch made by China Laofengxiang Jewelry Co., Ltd., which made the heroic story of "Magnolia is feathered, white is winged, as hard as diamond, as honest as gold" integrated with the brooch.

This brooch is unique and meaningful, and its final designer is Sophir Hwang, deputy director of Shanghai Laofengxiang Master Design Center and chief designer of Laofengxiang. In order to enable gold jewelry to step onto the international stage and be in line with fashion, Sophir Hwang said, "What we have to do is to fully glow the beauty of gold and silver materials with ingenuity and to glow the future of old brands with ingenuity."

In Lao Fengxiang Master Design Center, Sophir Hwang, the chief designer, strives for perfection in every product.

Accept new trends and technologies.

For a long time, people pay more attention to purity than style when consuming gold. In addition, due to the limited production technology in the old society, people's aesthetics of gold ornaments also stayed at the embarrassing stage of "only the elderly and the self-employed". When she entered Laofengxiang at the age of 18, the big environment that Huang Wen faced made her feel a little "silly".

Master Zhang Xinyi once said, "Traditional skills and production techniques should be passed down, and new trends and technologies should be accepted, so as to make a breakthrough." Sophir Hwang plunged into the craft room, not only learning basic work such as inlaying, but also exploring computer-aided design of gold and silver. Soon, this made her get twice the result with half the effort

During this period, Lao Fengxiang was also in a transitional period, and began to choose better materials and use more advanced technologies ... The market responded well to these explorations, which also made Sophir Hwang more emboldened to make bold innovations.

3D printing modeling to complete the gold brooch

In order to keep up with the new trend, Sophir Hwang has made great efforts. She painstakingly studied foreign jewelry periodicals and went to watch shops, workshops and other field trips. An idea gradually became clear in her mind: only with the blessing of new designs, new materials and new technologies can traditional gold and silver jewelry be more refined and integrated into life.

From 65438 to 0999, Sophir Hwang participated in an international competition in the industry, and all seven gold works of computer design were shortlisted. One of the works, Century Form, combines multi-dimensional materials with thousands of gold and develops the interlocking technology of gold and PVC. This work is permanently collected by the world's largest gold museum, the Angulo Gold Museum in South Africa.

In addition to interdisciplinary search for materials, Sophir Hwang boldly introduced new technologies. In 20 19, she led the design team to complete the "Lao Fengxiang clothing series-brooch", with more than 300 styles, various materials and techniques. In order to complete this set of works, she used the most advanced 3D printing technology. "Through 3D printing modeling, jewelry making can be innovated from more angles." When designing a golden lace brooch, the team successfully produced a golden brooch as thin as cicada's wings and as thin as lace by improving the parameters of 3D printing technology and casting technology. The finished product takes into account practicality and durability.

Mastery is the greatness of * * *

"Designers ultimately want to reflect and restore the true beauty of raw materials." Today, Sophir Hwang has a group of younger designers, who are opening up the popularity of time-honored brands on the international stage.

"Both western aesthetics and China traditional aesthetics need to be integrated to create the great beauty of beauty and * * *." In practice, she found that traditional jewelry design in China not only uses dragon and phoenix patterns, but also has more interesting forms. For example, the work "Flowers Bloom with Wealth", inspired by peony flowers, Sophir Hwang used Lao Fengxiang's intangible skills and modern precision inlay technology to inlay golden stamens on vivid full-drilled petals-this work has been praised by colleagues at home and abroad. Under the leadership of Sophir Hwang, Lao Fengxiang's team has won more than 300 professional design awards at home and abroad, and she has personally won more than 40 design awards at home and abroad.

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