What is the new retail, what is the difference with the traditional micro business?

Factory new retail is to have their own production factories, their own brand, the operation is also their own company, its original intention is: let the consumer save money, let the agent make money, return to the essence of business, help the public entrepreneurship.

With the recovery of the real economy, the future of Internet marketing, not the era of traffic, but the era of value and word of mouth, each consumer is a "department store", the products they operate is their usual purchase and use of the product, when consumers have valuable products through word of mouth, they will be When consumers exchange valuable products through word-of-mouth, a huge network is formed, and this network is the "new retail" network in the Internet era.

What is the difference between new retail and traditional micro business?

1. Traditional micro-merchants actually refer to a group of people who distribute goods through cell phones, while the new retail model is more professional and more specific than the micro-merchant model.

2. Traditional micro-merchants are only online to buy, there is no sense of experience, but also can not identify the quality of the product, resulting in many unscrupulous merchants to substituting good, the consumer was deceived, and the new retail mode is "online + offline" mode, offline experience, online purchases, and greatly make up for the shortcomings of the traditional e-commerce.

3. The traditional micro-merchants industry is very chaotic, the quality of goods is uneven, while the new retail products are mostly directly from the factory, the quality is very reliable.

4. The supply chain of new retail is very perfect, from purchase to sale is a perfect process.

5. Traditional micro-business focuses on the backlog of hoarding, in fact, the product does not flow into the hands of consumers, resulting in a lot of platforms can not continue to operate, running at a loss, while the new retail focuses more on, so that the product is really digested in the hands of each consumer, so as to form a business closed loop, long-term operation.

Premier Li Keqiang mentioned at the Davos Forum: the global sharing economy is a rapid development trend, small cost, fast speed, people create wealth, the formation of a reasonable distribution of wealth pattern of the new era has come, consumers are no longer the role played by the previous production link, but the promotion of the "consumer" - both consumers and operators. The new era has come to be known as the era of the consumer.

Ma Yun also said: pure e-commerce will die, new retail has changed beyond our imagination.

In the next three years, 30%-45% of Chinese people will become "consumers", and the era of new retail has come.

For the new trend of micro business, how do we choose a good business, a good brand agent? We have to choose from the six aspects of the product, model, profit, brand, operational capacity, and corporate beginnings.

If you want to know more about the factory new retail, how to find the advantages of the new retail products, I have some insights to share with you, you are welcome to look for side business partners to communicate together (phoenix1898), I will continue to share the knowledge of micro-entrepreneurship, micro-merchants accurate attraction skills.