Box Ma fresh offline stores, 5 years after the traditional food market will disappear?

I personally don't think it will be able to replace the traditional food market, because the advantages of e-commerce in the food market are really not that great.

1. The advantages of the e-commerce platform

In fact, the e-commerce platform into the vegetable market, the object of service and takeout, is to be a variety of affairs entangled in the? lazy people?

This part of the group for various reasons it is difficult to go to the market first thing in the morning to grab fresh vegetables, or simply do not want to go to the market to waste time, then this demand is the opportunity for these e-commerce platforms.

Now you can buy fresh vegetables by placing an order online and have them delivered to your home; in big cities like Shanghai and Beijing, the whole delivery process takes about half an hour, so this convenience is their biggest advantage.

2. The disadvantages of the e-commerce platform

In fact, the giants have long wanted to occupy the Chinese people's food basket, but the fresh food piece really counts? Hard bones? The vast majority of such things as ingredients need to ensure that the fresh, and in the transportation of the loss is relatively large; from the source of the procurement process is very complex, the profit is also relatively low, to put it simply is not good, it is difficult to generate profits.

And now the main vegetable market of the middle-aged and elderly people are not sensitive to touch the network, they do not have much contact with the cell phone, the problem of online ordering are skeptical, or will be favored in person to go to the market to buy food ingredients.

3. The two may complement each other

In fact, now the giants of the source of ingredients or vegetable markets, just to help people save go out to the market this step. A portion of the vegetables from the market stalls became exclusive to the e-commerce platforms, with delivery boys picking up the vegetables at the location and eventually delivering them to the home.

Of course, we can't rule out the possibility that some giants will contact vegetable wholesalers directly in the future to create a supply chain for their own vegetables, but the loss and cost of doing so will be relatively large, and it is estimated that it will be difficult to spread across the board.

In the future, it is likely that young people will choose to place orders online, and middle-aged and elderly people will choose to go to the market to do it themselves, so that everyone can eventually buy fresh vegetables.

While many giants have entered the vegetable market, it's more like grabbing the traffic; if you don't enter the game, you're giving your opponents a chance. When it comes to profitability, there is basically no possibility of profitability; since it can't generate much profit, then naturally it won't be a dead heat with the traditional vegetable market, and ultimately it's all about the two getting along harmoniously and surviving all the ****.