Traditional Culture Encyclopedia - Traditional festivals - What special channels does Mengniu have?
What special channels does Mengniu have?
Tetong is also called Tequ, Feng Tong, etc. That is, it is not the channel of the main target commodity. For example, Internet cafes, bath centers, KTV and other entertainment centers. The same feature of this kind of channel is that retail is its sideline, but it is an efficient channel for target goods because of the high overlap of target consumer groups. This kind of channel can not be ignored, and its leading role and marginal effect in the channel system are all false. It is no exaggeration to say that "doing special links is doing brands"! However, for dealers, when operating dedicated channels, negotiation and maintenance are very professional. Therefore, it is suggested that dealers set up a professional channel team and try not to transfer personnel from traditional channel teams to operate this field.
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