Traditional Culture Encyclopedia - Traditional stories - Give examples of the connotation and extension of the concept of new media
Give examples of the connotation and extension of the concept of new media
Examples of the connotation and extension of the concept of new media are as follows:
1, relativism: new media is a relative concept, relative to the traditional media "new" is the new media, the new media is often combined with a variety of media features and specialties.
2, where the digital theory: all based on the use of digital technology in the field of media and the new media form is the new media.
3, the theory of interconnection: new media is based on the interconnection of the realization of many-to-many or point-to-point dissemination, with the user interaction and other interactive media forms
Introduction of the new media
New media is a new media form relying on the new technology support system. New media is a form of communication that utilizes digital technology to provide information and services to users through channels such as computer networks, wireless communication networks, and satellites, as well as terminals such as computers, cell phones, and digital television sets.
From a spatial point of view, "new media" specifically refers to the current and "traditional media" corresponding to the digital compression and wireless network technology as the support, the use of its high-capacity, real-time and interactivity, and can cross the geographical boundaries of the eventual realization of the media Globalization of the media.
Change has become the keyword for the development of China's new media industry in 2021-2022, centering on strategic communication, digital economy, meta-universe, network governance, Internet to the sea and other hot content, the development of the new media industry has achieved remarkable results and distinctive features, showing great vitality and innovation, the next generation of the Internet is on its way.
Broadly speaking, new media includes two major categories: one is the change of media forms caused by technological progress, especially the media forms emerging based on wireless communication technology and network technology, such as digital TV, IPTV (Interactive Internet Protocol Television), cell phone terminals and so on.
The second is the carrier that has existed before but is only now being applied to information dissemination with the transformation of people's lifestyles, such as building TV and car TV.
In fact, new media can be regarded as the product of new technology, digitalization, multimedia, networking and other latest technologies are all necessary conditions for the emergence of new media.
After the birth of new media, the form of media communication has undergone a radical change, such as subway reading, office building screen, etc., are the traditional media communication content transplanted to a new communication space. This change contains the following technical elements:
First of all, the emergence of digitalization has led to a large number of traditional media to join the new media camp, this change is mainly presented as a technological change of the media, whether it is the digitalization of the content storage, or the digitalization of the dissemination of the media have greatly improved the efficiency of the dissemination of the media.
Secondly, the media form is also diversified due to the birth of new technologies, network television, Internet radio, e-readers, etc. have transplanted the content of traditional media to new media platforms.
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