Successful Taobao store case

Don't hold on to the company you started this is the truth after many painful lessons to understand, not all the people who fight the world are suitable for sitting in the world. The following is what I have organized for you about successful Taobao store case, welcome to read!

Successful Taobao store case? Lunba children's clothing: focus on flower girl dresses

According to the Avery Consulting report pointed out that the number of infants and young children in China 0 years old ~ 3 years old, the number of newborn babies each year amounted to 16 million ~ 18 million, which led to a massive outbreak of demand for maternal and child market, children's clothing market is to be tapped into the online potential market.

However, to be in the major brands and platforms scrambling to capture the mother and baby market environment, to get a piece of the pie, segmentation seems to be small and medium-sized sellers a good way out. Tmall Lunba flagship store is considered to be early on the road of children's clothing segmentation of the store, the store specializes in girls' birthday, banquet, stage light dresses for various occasions. Positioning 1 ~ 1.5 meters of girls, exaggerated princess modeling. Although it is an online brand born on Taobao, Lunba has invested very little in paid advertisements in the past 2 years, and basically relies on natural traffic and word-of-mouth in the circle of moms. The first is that its functionality determines that the off-peak season is not as obvious as the general clothing, and the second is that it is suitable for QQ groups, microblogging, microtao, gangs and other SNS communities to promote; the third is that when you do paid promotions, such as selected through train long-tailed words, the bidding price is low and the effect is good.

Successful Taobao store case? 木木三：走心的文艺店

A gold crown women's clothing stores, summer clothing products are basically priced at less than 50 yuan, with the two points, most people's first reaction will be that this kind of low-priced sales stores, DSR scores must be very low. But when you see the store's positive feedback rate of almost 100%, the DSR score is higher than the industry more than 40%, you will want to know what kind of store. In the words of some netizens, this store is a miracle, and the owner, San, is even more of a miracle.

For low-priced volume of women's clothing stores, the consumer's feeling is generally bad, but the reason why Mu Mu Sanjia can be different from other low-priced volume of stores, the key lies in the product's good quality and high cost-effective. Of course, the owner of the mixed doudoune moncler outlet store? Sango?

These are the key factors that make Miki's store different from other low-priced shops.

Mixed Douban literary female shopkeeper, sharp, personality, in the store to write some real, heartfelt words, through the Douban and these words to attract a group of customers, with cost-effective products, firmly stick to these customers, these customers and word of mouth, for the store to bring more customers. This whole process, so that the wood three into the customer is willing to keep in front of the computer to spike just update the product of the Golden Crown women's clothing store.

Successful Taobao store case? Joe Thrower: Literary Killer

Walking accent, walking literary, in the Taobao women's market has long been nothing new, but from the many literary model out of their own characteristics, that can attract a group of particular consumers.

Beautiful shopkeeper design their own clothing, modeling, writing microblogging, it's all very nice, but Taobao has long been no shortage of such stories, for consumers, Joe threw the original women's clothing store's biggest attraction, should be non-store literary time newspaper decoration style.

Joe threw the original women's store the entire home page, are to literary style newspaper layout presentation. Such as? The headline?

Three strangers bloom: 100% positive feedback is how to make

Not set Want, not light, the whole field of self-service shopping, store every Tuesday on the new, each time 16 pieces, such a store seems a little drag, but since the store opened in 2008, a year to rise Crown, two years to rise 3 Crown, is now a four-crown three strangers bloom women's store has always maintained a 100% store positive feedback.

With the Mori girl model of the three Mor blooming women's clothing stores, no customer service, not many products, but can let consumers enter the store feel comfortable. As the owner says, "We are a store that does not open Want Want, but we are a store that does not open Want Want. We are a self-service shopping store that doesn't open Want Want, and we want to be different among the thousands of stores. Employees do not too much, but to be like family, the product is not too mixed, to let customers really like; development is not too fast, can often look back to look at the way to

Instead of going to do some difficult to deal with the service, it would be better to focus on getting the product right, so that the user will really like the store products, which produces word-of-mouth word-of-mouth effect. Of course, this does not mean that the store can ignore the needs of consumers and experience, consumer returns, a variety of questions, the store will be the first time to deal with. At the same time, the store will send consumers a variety of postcards, gifts, etc., through these intimate service, so that consumers buy comfortable.

Successful Taobao stores? Elwing: model store owner wet custom

Once you enter the home page of the Elwing women's store, you can see a screen full of beautiful photos, perfect wear, fashionable styling, awesome location, can not help but let a person feel: worthy of the professional! As the saying goes, it's good to be backed by a big tree, and as a popular model in Ruili, the owner of Elwing Women's Clothing has naturally brought the store a high level of popularity. Another designer shopkeeper who studied in France has brought exclusive design products to the store.

One is a popular model of Ruili, and the other is a designer who studied in France, so it can be said that the store's vintage and fashion are perfectly matched, and in addition to the beautiful models, the store's clothing matching, visual design, and photo shoots will make consumers come back for more. At the same time, the owner will give the store's clothes to other Ruili models, fashionistas, or hosts, and spread the word through opinion leaders to gain a group of die-hard fans.

Elwing's advantage of having a shopkeeper is clear to see, but it's a success that's hard for most Taobao store owners to emulate and replicate. Can learn a clear positioning of Elwing, adhere to the retro style of small women; two is the price of the mid-range, each dress is their own original design, unique, the price of 200 yuan or so, sold on Taobao easy to be accepted by buyers.

Successful Taobao store case? Saint Moi: Small and medium-sized sellers also open brick-and-mortar stores

This online store is positioned as a five-crown Taobao women's clothing store with original design and fast-fashion trend, which was opened in 2009, and is currently only a C-store, the owner of the store design their own clothes, and then look for the local factories in Guangzhou to produce on behalf of the workers. Online store new cycle is half a month about 20 models, a style sold out, generally not replenishment. Many buyers complained that they couldn't buy the clothes they wanted, so in order to meet consumers' demand for timeliness, Moi's has opened physical stores in Shanghai, Chengdu and Hangzhou since 2011, all located in small neighborhoods. The online and offline channels complement each other, so customers have a dual channel to choose from. They can buy clothes that are sold out online at the physical store, and the physical store can also help them sell their inventory if they don't sell well.

The brick-and-mortar store has decorated a three-room apartment in the neighborhood in a minimalist style that matches the brand's image. The living room is decorated as a clothing showroom, personalized design, soft sofas; a bedroom improved by the fitting room, covering one wall of the dressing mirror, a thick layer of carpet, the customer can take a one-time 10 dresses into the test, through their own this off the clothes and then show out to listen to the views of others. All of this, like a shopkeeper with clothes door-to-door service, so that customers fully feel relaxed and casual shopping environment.

While enjoying the one-on-one service, you can also hear professional and effective clothing matching suggestions. In order to ensure that only one or the same set of customers are received at each time slot, customers coming to the physical store experience must be booked in advance by phone or private message. In this way, skillfully combining Weibo marketing and hunger marketing, more waiting orders are shown on Weibo. When customers see a long line in front of a store, don't they also have the urge to go in and spend some money?

Successful Taobao store case? Crab Secret: Creative Visual Surprises

Putting underwear on your face for a photo shoot is something only the Crab Secret family can do, and the problem is, it's a fire! From the first day of store sales of 55 yuan, to a single day sales of 47,000 yuan, crab secret just over a year among the Amoy brand ranks.

If you want to say what makes the crab secret all the way forward, the creative visual design is indispensable. July 1, 2009, the crab secret by virtue of excellent visual performance to win the Taobao support program boutique online goods favor, to participate in the theme of the three promotional activities, sales all the way to the rapid progress.

Pictures are not the key to a store, but a good picture can definitely take a store to the next level, which is the case with this store. The comfort of our underwear is very important to us, translating the breathability of our underwear to the breathing of our underwear, and what best interprets breathing? The nose! And so a very expressive and powerful image was born.

Example of a successful Taobao store? Hua Sheng Ji: tradition can also lead the fashion

Seeing more than a thousand of the same style of men's clothing, men's clothing Hua Sheng Ji is very easy to make people have a bright feeling. The flower Sheng Ji Tang, a blend of traditional Chinese craftsmanship and fashion design, but also improved and innovative, to become a young people easy to accept and love to wear the Tang brand. The positioning of Huashengji is high-end, but still highly respected by young people.

Hua Sheng Ji can jump out in the many men's clothing brands, a big reason is its uniqueness. Tang suit itself is a relatively small category, and the traditional meaning of the Tang suit has long been ignored by young people, the improved style of the Tang suit Hua Sheng Ji, not only inherited the traditional culture of the nation, but also inspired the traditional male toughness, perseverance characteristics, in style and spiritual level have captured the hearts of young men.

Of course, we also know that how many men's clothing stores have come up with this one Huashengji, not everyone can be a miracle.

Successful Taobao store case? Hailingshanzhen: tongue on the local specialties

As early as 2009, agricultural products e-commerce awareness has not yet risen, Hailingshanzhen store on the road of local specialties segmentation: food in the local specialties, specialties in the Qingchuan wild local specialties. Put? Mountain goods? Moved to the line, has now achieved 3 crowns, 2012 annual sales reached 3.5 million yuan. Sales growth may not be particularly fast, but the store currently has 230,000 regular customers, the store's hot products farmhouse honey has been sold a total of tens of thousands of pounds.

In a world where people are paying more and more attention to food safety and quality, local specialties can be very appealing. However, honey, bamboo fungus, mushrooms, fungus, and other specialties that are grown by nature, it is not easy to control their production, collection costs, and logistics costs. In the midst of the explosion of the economy, it seems that sellers of local specialty products can only sigh in silence.

A large part of the reason why Hailings has been able to get to where it is today is because of word-of-mouth. Shopkeeper Zhao Hailing specializes in opening a blog, she went into the mountains each time to get the goods of the photos taken one by one, the experience of going into the mountains to get the goods and pictures to the blog, but also on the home page of the store and baby details page, all the photos let the customer feel the real sense of the scene. Not long after the opening of the blog, the hit rate of more than 300,000, customers can imagine the sensitivity of this information. Since then, the official microblog of Hailingshanzhen and the personal microblog of Zhao Hailings have often appeared with photos and content from the mountain.

On the other hand, Zhao Hailing also registered a trademark for the store earlier, unified packaging for the store's products, and put the food circulation license, product production license, etc. in the store, which invariably makes customers feel that the quality of the store's products is guaranteed. This has raised the bar for competition to a certain extent, and prevented the store from falling into homogenization and price wars.

Successful Taobao store case? A&I women's bags: material small and beautiful

At present, the market bag material is mainly leather, PU, fabric, PVC, plastic, etc., and the car seatbelt as the production of the bag material, which is still very new to most people. In fact, the first seatbelt bag was launched in 2006, and A&I was the first brand to apply for a seatbelt bag patent in China.

Thinking of seat belts, everyone's head will certainly come up with the car on the sturdy belt, with it to protect our personal safety, no problem, but with it to do the bag, will look good? We are talking about small and beautiful, we have to take the road of segmentation, but how big is the plate of the market segmentation, and how many consumers can accept such creativity? This is specializing in the sale of seat belt bags A & amp; I flagship store, is exactly what they need to face and try to solve the problem.

Seat belt bag, the biggest highlight is the seat belt, and the advantage of the seat belt is strong, solid, but also inevitably let a person have a kind of silent and clumsy not enough foreign feeling. A&I flagship store, from the style of the bag, visual design, are used in brilliant colors, they have a dedicated design team, professional designers, and each bag is woven in a different way, it can be said to be the best use of resources, every quarter will launch a new series of models, the same is always the material. These have been to a certain extent to change the consumer's preconceptions of seat belts, and store details page, but also more than one place to highlight the craftsmanship and quality of the bag, highlighting the quality of the seat belt bag and environmental protection. In this way, the distinction from the material, the formation of a unique, and leather bags to form a staggered competition.