Why do I personally feel that Haier is famous in China, but not many people buy it, can anyone analyze it?

This is absolutely the wrong perception, Haier in the domestic fame is great, buy a lot of people.

It has always been a brand of electrical appliances at the forefront of domestic sales. And these years, in addition to the original Haier appliances, Haier Zhijia also came out with a lot of product lines, high-end, such as Casadei, civilian, such as Tushai, and so on, are very competitive products.

In addition to electrical appliances, Haier has also been vigorously developing other businesses in the past few years, Haier Bio, Risun Logistics, Kaos Industrial Internet Platform and so on, all of which are newly established subsidiaries of Haier. And these companies have also made considerable achievements in their respective fields.

As for the marketing aspect is no problem, as a veteran enterprise representative of Haier, still in the new media publicity marketing has very good results, Haier official microblogging "blue v chief coach" nickname is not for nothing oh.

Haier Group Overview

Haier is the world's number one brand of large-scale home appliances, founded in Qingdao in 1984, the current chairman of the board of directors, CEO Zhang Ruimin is the main founder of Haier.

Currently, Haier has established 21 industrial parks, 5 R&D centers, 19 overseas trading companies, and more than 70,000 employees globally.

In 2011, Haier Group achieved a global turnover of 150.9 billion yuan, with a brand value of 96.28 billion yuan, topping the list of China's most valuable brands for 11 consecutive years.

Haier Group has assisted in the construction of 164 Hope Primary Schools and 1 Hope Middle School, produced 212 episodes of the science and education animated film "Haier Brothers", and was the world's only white goods sponsor of the 2008 Beijing Olympics.

In the Internet era, Haier has implemented two strategic transformations: enterprise transformation, from "selling products" to "selling services"; and business model transformation, from the traditional business model to the win-win model.

Haier's organizational structure has changed in response to the need to change from the traditional "positive triangle" to the "inverted triangle" organization, and from the "inverted triangle" to the independent management body as the basic Innovation unit of the "node closed-loop dynamic mesh organization".

World-renowned business schools and management experts believe that Haier's human-single-unit win-win model is disruptive, pioneering and leading, a breakthrough in traditional management theory, and has the potential to crack the management problems of the global business community.

The implementation of the People-One-Win-Win model has further enhanced Haier's responsiveness to user needs and profitability in the Internet era. From 2007 to 2011, Haier's compound growth rate in profit was 38%, more than twice the increase in revenue, and the number of cash turnover days (CCC) was a negative 10 days.

The Internet characteristics of the People-One-Win-Win model make it capable of cross-cultural integration. In Haier Asia International, which was established after Haier's acquisition of Sanyo's white-goods business, the People-One-Win-Win management model has been recognized by the local staff and management team in Japan and has attracted local first-class talents to join the company.

Haier is becoming a leading globalized brand in the Internet era through the innovation of the human-single-win model.